Sales agreement template for B2B startups.
The sales agreement is where revenue becomes enforceable: what you deliver, what they pay, when they pay it, and what each side can and cannot be held liable for.
Selling on a customer's paper means selling on terms drafted against you. Having your own agreement makes your terms the starting point, and makes deal two look like deal one instead of a fresh negotiation.
The moments this document comes up.
- The first real customer wants to buy and there is nothing to send them.
- Deals keep closing on each customer's own terms and no two contracts match.
- Payment terms are slipping because nothing made them definite.
- A larger customer's redlines arrive and you need a position to negotiate from.
What the template covers.
The sections below mirror the document the generator drafts. Every template is a starting point, not legal advice, and says so on its face.
01
What is being sold
02
Price and payment
03
Delivery and acceptance
04
Warranties
05
Liability
06
Term and termination
Drafted from choices you make.
A downloaded template hands you someone else's prose with holes in it. Here the document is generated from a settings sheet, so the wording follows your answers, and changing an answer later regenerates the parts it touches.
SALES AGREEMENT
SETTINGS- JurisdictionEngland & Wales
- Payment terms30 days
- Liability cap12 months' fees
- Late payment interestStatutory
After generating, the document opens in the editor like any other: edits arrive as tracked changes you accept or reject, compliance checks run against real rulepacks, and exports come out as print-ready PDF or DOCX your lawyer can redline. What a compliance check actually does →
Fair questions.
Do I need this if I sell a SaaS subscription?
For self-serve subscriptions, your terms of service usually do the job. The sales agreement earns its place when deals are negotiated: annual contracts, pilots, services alongside software, or any customer whose procurement wants a signed document rather than a checkbox.
What liability cap is normal in a B2B contract?
A cap tied to the fees paid over the previous twelve months is the common anchor, with indirect and consequential loss excluded. Some liability cannot lawfully be excluded, and the template keeps those carve-outs in. Where negotiation happens is the multiplier, and it helps to know that before the other side's paper assumes the answer.
The customer insists on their own contract. Was this pointless?
No: large customers often insist on their paper, and that is a fight rarely worth having. The value of knowing your own terms is knowing exactly what theirs changed. Import their document into StartupDocs, compare it against your standard, and negotiate the clauses that actually moved.
Related templates.
Terms of service
The terms your site and product run on: acceptable use, IP, liability, and governing law.
Data processing agreement
The Article 28 DPA the first serious customer will ask for before signing.
Mutual non-disclosure agreement
A mutual NDA both sides can sign without a fight: obligations, carve-outs, and term.
Draft your sales agreement this week.
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